Bottom line: If your content is not providing subscribers information worth their attention, leave it out of the email. Company news: Anytime your business has anything newsworthy, it should go out in your newsletter as well as press releases and other venues. In Paleo Pete’s email newsletter, he shares Instagram images tagged by his readers. The inbox is a sacred space. Company Information Forty-eight percent of mobile clients will block images by default, according to the email testing platform called Litmus. You could do the same with an employee with a unique flair and relevant experience. This email from The North Face is a perfect example of stunning imagery at work. It’s chock full of value (an “insider’s guide” and “tips and tricks”), and that’s what resonates with readers the most. Consider using your evergreen content (the type that isn’t time-sensitive), such as how-to information and answers to frequently asked questions. Breaking the copy up into digestible paragraphs or bullet points will help your readers understand the message while saving them eye strain. We’d love to hear your thoughts in the comments! In th… You’ll make them want to open your next email. Event calendar: Tell subscribers about upcoming events in your company (like your monthly webinars or weekly podcasts) or industry (such as conferences and expos) so they can participate or trust you to pass things on. The templates come with various design works to organize your content(s). Not only does the image showcase the products (waterproof rain gear), but the striking contextual image captures attention immediately: When you include images in your messages, they may or may not always display in the email clients they were sent to. 1. If you are using AWeber’s Drag & Drop editor, click here to see how to set up alt text for your images. Maybe you’ve selected your template, but aren’t quite sure what to include in each section. Great piece! But providing actionable, helpful information to readers is also important. “Image-only” emails risk going to the SPAM folder since email service providers like Gmail, Yahoo! What better way to create a centralized place where listeners can do further research, learn more, or read up on guests than with a summary email? Generic to targeted. MoneySavingExpert newsletter 4.3 amplification of full-length NS5B products 47. Want your readers to take an action inside your email (like sign up for a webinar)? You can have the best written newsletter copy, but if it’s hard to read, it can be tough to get readers to stick around. And never underestimate the power of a great story. (AWeber has more than 700 mobile-responsive templates that you can use. The copy, although simple, packs a punch — and it’s hard to resist clicking on the single CTA button to learn how to create your own beautiful photo book. When an image doesn’t load, a line of text will appear that describes what should be there. Let’s look at a few newsletter examples and break down what works well. Regardless of the size of your document, using a table of contents can direct the reader to exactly where they need to be. Whether you're writing a book, a thesis, a research paper, or a market plan, a table of contents is definitely one of the most important things that you need to include in your work. This is especially great newsletter content if you handle work your clients outsource to you. Large header images evoke emotion. Each entry is a move, variant, technical consideration, principle, or key idea. A subscriber may leave the email before they’ve seen all the content. If you give a person too many options, it makes it difficult for them to make a final decision, according to psychologist Barry Schwartz, who named this phenomenon “the paradox of choice.”. Podcasts tend to cover a lot of information during each episode. You’ll solve his or her problems. If your image is purely for the aesthetics of the email, be sure to set an empty alt text value for the image. As much as 77% of your subscribers may open your emails on their mobile devices, which means they’re looking at your content in the palm of their hand. Leading with a strong image and captivating copy is a sure-fire way to keep your subscribers reading. And here’s what it should actually look like: Now, you may be wondering, “Is including alt text worth my time?”. Images that contrast in color are not only impactful and interesting to look at, but they help ensure readers can see the images, too. Related: How to Create Amazing Photos for Your Emails on Zero Budget. Reproduction Strictly Prohibited. I was looking for ideas of what to put into my newsletter for a class assignment! Read on for a generic template for a table of contents and a sample for the same. Again, this is an easy process. That’s why we’ve put together this list of 24 powerful content ideas, plus a few additional resources to help you come up with even more ideas for your newsletter. Jeopardy Magazine … 7. An easy way to break up chunks of text: Use a zigzag or “z” pattern in your template. E-course or training: Often used a lead magnets to capture subscribers, training material makes a business newsletter something your customers look forward to receiving. The number of emails flooding inboxes these days is staggering. You might want to consider sharing user-generated content from your subscribers, such as social posts. and Hotmail tend to filter and block them. Scroll past? Note that changes you make here won't affect how the table of contents looks. Change the “a” to “as” please. The good news is: Because people are spending so much time in their inboxes, you have an opportunity to make a big impact. Ann Handley — AWeber customer, author, and founder of Marketing-Profs, sends a bi-weekly email newsletter, Total Annarchy. Love the focus. Constantly generating newsletter content ideas is not. So don’t do it in a subscriber’s inbox, either. Do you have any sample articles for this so i know where to start? Just as you can interview and feature high-profile thought leaders within your industry, try doing the same for your loyal readers. Start a conversation. If you’re not happy with the types o… However, you should always link to your reputable sources. 50 Ideas, 7 Places to Find Newsletter Content Ideas, 7 Ways to Find Epic Blog Writers for Your Site, 7 Writing Tactics You Are Wasting Your Time On, Blogging Metrics: Apply Actionable Intelligence, Need a quicker way to feature customers? The question is: Which one will be the best for the job? WouldYouRather (WYR), another AWeber customer, does this well by making every email engaging and interactive: What’s more: WYR follows up with the results every week so subscribers can see what other people on their list chose (who won: compliment or a $100 bill) and why. Thanks so much for the tips for writing a newsletter….. Its very helpful for me!!!!!! Choose an increased font size and bolded text for your headline. But the truth is: Both design and content are equally as important to the success of the campaign. Take these newsletter examples from Peloton, Flock, and Headspace. 4.5 amplification of half-length NS5B products 49. 2. We see this executed well in this simple, to-the-point email from AWeber user and the band Phish: Mistakes happen, but if grammatical errors are consistently popping up in your email newsletters (or any of your marketing materials for that matter), you run the risk of losing your credibility, customer trust, and money. Be bold with your photos — but also limit how many you use in an email. Thank you! Related: 3 Ways to Test Your Emails Before Hitting Send. What do they want from you? Sample Table of Contents. Every email created should have the audience’s interests and needs at top of mind. Table of Contents Template. Incorporates large “call to action” product buttons (i.e. Our advice: Keep email paragraphs to 2 to 3 sentences max. A table of contents can be especially helpful in lengthy newsletters that have a lot of content, such as the one from MoneySavingExpert. You’ll need to get creative to break through the clutter of emails that loiter in your subscribers’ inboxes. Case studies and/or white papers: Show your expertise and how your products and services help your audience with these research-heavy newsletter content ideas. This is an integral part of business for those in the eCommerce world, as well as for those promoting events and selling tickets. This is not a long email newsletter, but it didn’t need to be. This is one of the most effective ways to find success with email marketing over the longterm. As with any writing, when it comes to the layout of your email newsletter, place the most important information at the top. 17. Start a new page after the title page. Images may be ‘turned off’ as default by viewers or by their email client, which means that some of your image-based navigation elements or CTAs (like buttons) may not be visible. This email design works for converting readers to customers because: You may have the world’s best headline, but if it drowns in a sea of text, no one will notice it. Come back for more :). This newsletter content idea is great in a pinch, but should not be a regular thing. Educational articles: Your newsletter is another place to publish the kinds of valuable content you already publish on your blog. 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